Beverage Brands

Beverage Brands unveils responsible drinking campaign

29-Jun-2009 By Ewan Turney

WKD producer Beverage Brands has unveiled a major new responsible drinking campaign. The campaign, Look after your mates, is targeted at 18-24...

WKD launches cider

24-Apr-2009

Ready-to-drink (RTD) brand WKD is to make a radical move into the cider market with the launch of WKD Core.The WKD brand extension, a 4.5 per cent...

WKD gets romantic

26-Jan-2009

WKD owner Beverage Brands has launched a Valentine's Day promotion for WKD Red, all in its inimitable tongue-in-cheek style.The company has produced...

WKD launches new ads

20-May-2008

A WKD packaging redesign is to be supported by a £2m wave of advertising that will launch on May 26.While its bottle redesign makes a significant...

WKD 'disappointed' at Portman ruling

16-Apr-2008 By John Harrington

Beverage Brands upset at being singled out by new marketing crackdown

Cool addition to pep-up RTDs

08-Feb-2007

Rosie Davenport rosie.davenport@william-reed.co.uk Beverage Brands is continuing to buck the trend in the RTD sector by launching a new product to...

WKD tracks down sales data

07-Sep-2006 By Rosie Davenport

Beverage Brands is unveiling a new category-management initiative to help licensees make the most of space in their fridges. Based on AC Nielsen's...

Beverage Brands introduces WKD Red

05-Sep-2005

Beverage Brands has unveiled a new addition to its WKD range - WKD Red.Following an initial pilot programme in the Balearic Islands last summer and...

Silver gets the bullet in WKD brands shake-up

24-Feb-2005

by Rosie Davenport Beverage Brands has pledged to focus on bringing new products to the RTD market after axing WKD Silver. The supplier said it...

Beverage Brands

26-Feb-2004

Who are they? Beverage Brands has been around since the birth of the RTD market, so it may surprise some that it is now over a decade old. Managing...

WKD strength takes five

14-Oct-2003

Tough trading conditions in the premium packaged spirit (PPS) category have forced Beverage Brands to reduce the ABV of its flagship WKD brand.The...

Beverage Brands gets its Kitsch off

08-Oct-2003

Beverage Brands is looking to tighten its grip on the ready-to-drink category with the launch of a new perry-based concept.The RTD specialist, home...

WKD advert is ruled offensive by ASA

22-Aug-2002

An advertisement for alcoholic drink WKD has been ruled offensive by the Advertising Standards Authority (ASA).The advert which appeared in the trade...

FABs showing a lot of bottle

15-May-2002

Beer faces battle for space as sector continues to risePerhaps the primary consideration when planning your back-bar is which brands are performing...

WKD shot concept launched by Beverage Brands

14-Jan-2002

Beverage Brands, the flavoured alcoholic beverage (FAB) specialist, has made its first foray into the lucrative shots and shooters market. The...